The Future of TV Advertising: Roku’s Sarah Harms on Streaming, Data, and the Rise of CTV | Podcast
Speed of Culture Podcast VideosMarch 20, 202500:20:47

The Future of TV Advertising: Roku’s Sarah Harms on Streaming, Data, and the Rise of CTV | Podcast

On The Speed of Culture Podcast, Sarah Harms, VP of Advertising, Marketing, and Measurement at Roku, unpacks how Roku is reshaping streaming TV advertising—offering brands smarter audience targeting, advanced measurement, and immersive ad experiences in a fragmented digital world.

Timestamps:
[04:24] Roku’s Reach is Bigger Than You Think—And Advertisers Are Catching On
[08:44] The Data-Driven Ad Future: Smarter Targeting, Stronger Measurement
[09:39] Self-Serve TV Ads? Roku is Lowering the Barrier for Brands
[10:25] The Resurgence of Lean-Back TV: Why FAST Channels Are Thriving
[12:39] Women’s Sports is a Marketing Powerhouse—And Brands Are Finally Noticing

Tune in today!

For more insights, visit our blog:
https://www.suzy.com/blog/sarah-harms-vp-advertising-marketing-measurement-roku

Apple Podcast: podcasts.apple.com/us/podcast/the-future-of-tv-advertising-rokus-sarah-harms/id1617896513?i=1000700095110

Spotify Podcast: https://open.spotify.com/episode/0IqBSZYDZvTAZCpHAfo1sW

@Adweek #SpeedofCulture #Streaming #CTV #Roku #Advertising #AdTech
matt britton, market research, consumer insights, suzy, Market research platform, Roku, Ad-supported streaming, Sarah Harms, TV advertising strategy, Women’s sports streaming, Roku advertising solutions, Streaming trends 2025, CTV marketing, Connected TV ads, FAST channels,