Welcome To The Speed of Culture Podcast!
To thrive in a rapidly evolving landscape, brands must move at the Speed Of Culture to keep pace.
Join renowned marketing leader Matt Britton, disruptive new media entrepreneurs, and CMOs from the world's leading brands for an in-depth exploration of evolving consumer behaviors, the urgency of adaptation, and actionable strategies to stay ahead.
Presented in collaboration with Suzy and Adweek.
Top shelf: How Patrón stays premium with craft and conviction in a digital world
In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, ...
Second Wind: How Axe is rewriting the marketing spray-book for a new gen
In this episode of The Speed of Culture podcast, Matt Britton sits down with Dolores Assalini, Head of Axe US at Unilever. Dolores unpacks how one of the most culturally iconic men's personal care brands is reinventing itself for a new generation. From the launch of their new spray technology to the...
Compound Growth: How U.S. Bank uses AI to drive revenue and results
In this episode of The Speed of Culture , recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to...
Recent Episodes
Second Wind: How Axe is rewriting the marketing spray-book for a new gen
In this episode of The Speed of Culture podcast, Matt Britton sits down with Dolores Assalini, Head of Axe US at Unilever. Dolores unpacks how one of the most culturally iconic men's personal care brands is reinventing itself for a new generation. From the launch of their new spray technology to the...
Compound Growth: How U.S. Bank uses AI to drive revenue and results
In this episode of The Speed of Culture , recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to...
Money Moves: How Credit Karma uses AI to power smarter financial decisions
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 70,000+ ...
Retail Reloaded: How Sam’s Club is redefining membership experience in the AI era
In this episode of The Speed of Culture , recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club . Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiat...
Intelligent Beauty: How Ulta Beauty uses AI personalization to power loyalty and relevance at scale
In this episode of The Speed of Culture podcast , Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discus...
Hard Reset: How Lenovo is redefining AI PCs, edge computing, and trust
In this episode of The Speed of Culture , Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and...
Drivers Wanted (again): How Volkswagen balances automation with the human side of mobility
In this episode of The Speed of Culture podcast , Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural state...
Brand building: How Lowe's is transforming into a culture-driven, AI-powered lifestyle brand
In this episode of The Speed of Culture podcast , Matt Britton sits down with Jennifer Wilson , Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevan...
Power Circuit: How CES Fuses Tech, Culture, and Business into a Global Moment
In this episode of The Speed of Culture , Matt Britton sits down with Melissa Harrison , Vice President of Marketing and Communications at the Consumer Technology Association (CTA) , live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry busine...
About The Host
Meet Our Host: Matt Britton
Matt Britton is a prolific new media entrepreneur, best selling author, and expert on the new consumer. Throughout Matt's career he has consistently built meaningful companies which have changed the way the world's leading brands have evolved to meet the needs of the consumers shifting the business and cultural paradigm.
Currently Matt serves as CEO & Founder of Suzy a leading market research platform that allows the world's leading enterprises to keep their finger on the pulse of the consumer by enabling on-demand market research and uncoverinbg powerful insights. To date Suzy has raised over $100 Million.
Learn more about Suzy
Learn more about Matt
The Speed Of Culture is brought to you by Suzy an end-to-end consumer insights platform trusted by the world's leading brands to power on-demand market research throughout the enterprise.