Welcome To The Speed of Culture Podcast!
To thrive in a rapidly evolving landscape, brands must move at the Speed Of Culture to keep pace.
Join renowned marketing leader Matt Britton, disruptive new media entrepreneurs, and CMOs from the world's leading brands for an in-depth exploration of evolving consumer behaviors, the urgency of adaptation, and actionable strategies to stay ahead.
Presented in collaboration with Suzy and Adweek.
🎙️ The Speed of Culture Podcast – Special Edition: Matt Britton x Segun Oduolowu – The Future of AI
In this special edition episode of The Speed of Culture Podcast , host Segun Oduolowu sits down with Suzy Founder & CEO Matt Britton live from the Generation AI Book Launch in New York City. Together, they explore how artificial intelligence is transforming consumer behavior, personal branding, ...
Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear
In this episode of The Speed of Culture , Matt Britton sits down with Eric Liedtke , CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour , to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation . From his decades at Adidas to leadi...
Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships ...
Recent Episodes
Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear
In this episode of The Speed of Culture , Matt Britton sits down with Eric Liedtke , CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour , to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation . From his decades at Adidas to leadi...
Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships ...
Game plan: Hasbro’s strategy to reinvent its icons for a new gen
In this episode of The Speed of Culture , Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imagin...
Hype check: How Complex stays youth-first and culturally relevant
In this episode of The Speed of Culture , Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with c...
Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture , Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah sha...
Culture growth: Why Danone’s CMO believes fundamentals still drive the future
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda sh...
Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy...
Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world
In this episode of The Speed of Culture , Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and co...
Winning serve: Grey Goose's US Open playbook for maximizing cultural impact
In this episode of The Speed of Culture , Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Al...
About The Host
Meet Our Host: Matt Britton
Matt Britton is a prolific new media entrepreneur, best selling author, and expert on the new consumer. Throughout Matt's career he has consistently built meaningful companies which have changed the way the world's leading brands have evolved to meet the needs of the consumers shifting the business and cultural paradigm.
Currently Matt serves as CEO & Founder of Suzy a leading market research platform that allows the world's leading enterprises to keep their finger on the pulse of the consumer by enabling on-demand market research and uncoverinbg powerful insights. To date Suzy has raised over $100 Million.
Learn more about Suzy
Learn more about Matt
The Speed Of Culture is brought to you by Suzy an end-to-end consumer insights platform trusted by the world's leading brands to power on-demand market research throughout the enterprise.