Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty
The Speed of Culture PodcastNovember 21, 202430:21

Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty

In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.



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