The Honey Deuce cocktail is now:
🥂 An “overnight success” 18 years in the making
🔥 The top cocktail in all of sports
📲 A cultural phenomenon flooding social feeds every September
Global VP of Marketing Aleco Azqueta explains how consistency + culture turn a drink into a tradition.
For more insights, visit our blog: https://www.suzy.com/blog/aleco-azqueta-global-vp-marketing-grey-goose-vodka
Apple Podcasts: https://suzy.news/aleco-azqueta-yt
Spotify: https://suzy.news/aleco-azqueta-yt-spotify
#SpeedofCulture #GreyGoose #ExperientialMarketing #LuxuryBranding @AdweekMag

