Winning serve: Grey Goose's US Open playbook for maximizing cultural impact | Short
Speed of Culture Podcast VideosSeptember 12, 202500:00:56

Winning serve: Grey Goose's US Open playbook for maximizing cultural impact | Short

Grey Goose doesn’t just sponsor the US Open… it created a ritual. 🎾🍸

The Honey Deuce cocktail is now:

🥂 An “overnight success” 18 years in the making
🔥 The top cocktail in all of sports
📲 A cultural phenomenon flooding social feeds every September

Global VP of Marketing Aleco Azqueta explains how consistency + culture turn a drink into a tradition.

For more insights, visit our blog: https://www.suzy.com/blog/aleco-azqueta-global-vp-marketing-grey-goose-vodka

Apple Podcasts: https://suzy.news/aleco-azqueta-yt

Spotify: https://suzy.news/aleco-azqueta-yt-spotify

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matt britton, market research, consumer insights, suzy, Market research platform, Experiential marketing, Luxury Branding, Grey Goose,