Winning On and Off the Field: The Kansas City Chiefs’ CMO Lara Krug Reveals All | Podcast
Speed of Culture Podcast VideosJanuary 16, 202500:41:04

Winning On and Off the Field: The Kansas City Chiefs’ CMO Lara Krug Reveals All | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Lara Krug, the first-ever Chief Marketing Officer of the Kansas City Chiefs. Lara reveals how the Chiefs are harnessing data-driven insights, deepening community connections, and crafting innovative stories to transform the team into a cultural powerhouse.

Timestamps:
[05:39] Sports as the Ultimate Community Builder
[13:06] The Multifaceted Role of a CMO in the NFL
[18:45] TikTok Triumph: Engaging Fans Through Authenticity
[25:10] Elevating the Chiefs Brand Through Player Collaboration

Tune in today!

For more insights, visit our blog:
suzy.com/the-speed-of-culture-podcast/lara-krug-cmo-kansas-city-chiefs

Apple Podcast:
https://podcasts.apple.com/us/podcast/winning-on-and-off-the-field-the-kansas-city-chiefs/id1617896513?i=1000684250610

Spotify Podcast:
https://open.spotify.com/episode/3Av5c8bMq7bI3iFQ93cptU?si=tpXvIhA7TAS9nnurUznzXg

#ChiefsKingdom #SpeedOfCulture #SportsMarketing #NFL #podcast
matt britton, market research, consumer insights, suzy, Market research platform, Marketing Innovation, NFL Fan Engagement, Building Community Through Sports, Chiefs Content Creation, Chiefs TikTok Strategy, Kansas City Chiefs, Lara Krug CMO, NFL Marketing, Sports Branding,