Why Danone’s CMO, Linda Bethea believes fundamentals still drive the future
Speed of Culture Podcast VideosSeptember 26, 202500:26:37

Why Danone’s CMO, Linda Bethea believes fundamentals still drive the future

In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever.

[01:08] – PepsiCo as a Training Ground
[05:32] – Creators as Discovery Engines
[09:59] – Nutrition Meets a New Consumer Reality
[13:38] – Simplifying Science Into Storytelling
[21:13] – Leadership Through the Four C’s

Listen to Danone North America’s CMO, Linda Bethea, on share her perspective on CMO leadership, food innovation, GLP-1 and nutrition, protein marketing, and the rise of the creator economy in this episode

For more insights, visit our blog: https://www.suzy.com/blog/culture-growth-linda-bethea


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matt britton, market research, consumer insights, suzy, Market research platform,