Urban Outfitters' Future of AI and Gen Z from Dmitri Siegel | Podcast
Speed of Culture Podcast VideosJuly 11, 202400:42:18

Urban Outfitters' Future of AI and Gen Z from Dmitri Siegel | Podcast

In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers.

Timestamps:
[05:15] Leveraging In-Store Experiences for Social Media Success
[13:45] Balancing Creativity and Performance Marketing
[24:35] Adapting to Gen Z Consumer Preferences
[35:20] The Role of Creativity in Business Strategy
[48:50] Navigating eCommerce and Digital Transformation

Listen to Dmitri Siegel on The Speed of Culture podcast and gain insights into how Urban Outfitters blends creativity with business strategy to engage Gen Z.

For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/dmitri-siegel-chief-creative-brand-digital-officer-urban-outfitters
Apple Podcast: https://podcasts.apple.com/us/podcast/from-vintage-to-visionary-chief-creative-brand-and/id1617896513?i=1000660897670
Spotify Podcast: https://open.spotify.com/episode/2eotxZaybbm3VGG9KpErJ4?si=xk2vbSHSSOSs96RZphQ-ew
#podcast #urbanoutfitters #retail
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Gen Z, Sustainability, Creativity, Dmitri Siegel, Urban Outfitters, Vintage products,