VC V2.0: General Catalyst’s playbook for startup brand with Arielle Gross Samuels | Podcast
Speed of Culture Podcast VideosApril 22, 202500:31:10

VC V2.0: General Catalyst’s playbook for startup brand with Arielle Gross Samuels | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Arielle Gross Samuels, Chief Marketing and Communications Officer at General Catalyst. They explore how VC firms are rebranding for the AI era, why applied AI is reshaping industries, and what founders—and marketers—need to know about agility, brand, and building what's next.

Timestamps:
[01:16] — General Catalyst Isn’t Just Funding the Future—It’s Designing It
[04:16] — Applied AI Isn’t a Buzzword—It’s a Business Model Shift
[09:14] — Strategy at the Speed of Change: Why Agility Beats Perfection
[ 13:24] — In a World of Noise, Brand Is the Signal
[23:15] — Launch Loud or Don’t Bother: The Art of Orchestrated Brand Moments

Tune in today!

For more insights, visit our blog:
https://www.suzy.com/blog/arielle-gross-samuels-chief-marketing-communications-officer-general-catalyst

Apple Podcast:
https://podcasts.apple.com/us/podcast/vc-v2-0-general-catalysts-playbook-for-taking-startup/id1617896513?i=1000704435130

Spotify Podcast:
https://open.spotify.com/episode/1ZE5XuMy9l4Kbh0l94rV2R?si=JtBbBxOsQcq8Slt6z_2fdw

@AdweekMag #SpeedofCulture #BrandLeadership #AppliedAI #GeneralCatalyst
matt britton, consumer insights, market research, suzy, Market research platform, Brand transformation, Arielle Gross Samuels, General Catalyst, AI in VC, applied AI,