Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll w/ entertainment-first branding | Podcast
Speed of Culture Podcast VideosAugust 05, 202500:37:48

Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll w/ entertainment-first branding | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.

[Timestamp: 04:22] — Packaging That Breaks the Aisle Scroll
[Timestamp: 06:57] — Comedy as the Content North Star
[Timestamp: 12:33] — Collaborations as Culture Vehicles
[Timestamp: 17:11] — Shareability Is the New ROI
[Timestamp: 21:54] — Real-Time Testing Before Big Media Plays

Listen to Dan Murphy on The Speed of Culture podcast to uncover how Liquid Death is turning comedy into a full-funnel brand machine.

For more insights, visit our blog: https://www.suzy.com/blog/dan-murphy-svp-marketing-liquid-death

Apple Podcast: https://podcasts.apple.com/gb/podcast/thirst-trap-liquid-deaths-dan-murphy-shatters-the/id1617896513?i=1000720703810

Spotify Podcast: https://open.spotify.com/episode/2cHb8w97Hftb5g6h5dG6Cj

#LiquidDeath #MarketingStrategy @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, beverage marketing, Liquid Death, viral campaigns, Dan Murphy, comedy branding,