Things Reading the Room: How TransUnion turns disconnected data into real signals | Suzy
Speed of Culture Podcast VideosJuly 21, 202600:26:05

Things Reading the Room: How TransUnion turns disconnected data into real signals | Suzy

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes. The discussion highlights why the most significant hurdle in digital transformation often involves the human element rather than the software itself.

[Timestamp: 03:03] – The Human Element in Technological Acceleration
[Timestamp: 08:12] – The Persistence of Brand in a Fragmented World
[Timestamp: 11:20] – Moving Beyond Proxies for True Identity
[Timestamp: 14:54] – AI as the Fuel for Personalized Insights
[Timestamp: 21:27] – Ownership and Curiosity in a Changing Career

Listen to this Matt Spiegel TransUnion interview on The Speed of Culture podcast to learn how precision marketing at scale is being redefined through identity resolution and the power of human curiosity.

Apple: https://tinyurl.com/4zczskx3 
Spotify: https://tinyurl.com/4dn5n29n

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