The priceless playbook: How Mastercard is using AI personalization to stay relevant | Podcast
Speed of Culture Podcast VideosMay 13, 202500:44:53

The priceless playbook: How Mastercard is using AI personalization to stay relevant | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Rustom Dastoor, EVP of Marketing and Communications for the Americas at Mastercard, to explore how one of the world’s most iconic brands keeps evolving—from “Priceless” campaigns to AI-driven personalization and brand storytelling in the age of creators.

[00:41] - The Priceless Truth: It Was Never About the Payment
03:46 - Access Is the New Flex
07:35 - Creators Over Commercials: The New Brand Equation
00:10:59 - Personalization Isn’t a Feature—It’s a Feeling
21:32 - In the Age of AI, Curiosity Is the Competitive Edge

For more insights, visit our blog: https://www.suzy.com/blog/rustom-dastoor-evp-marketing-communications-americas-mastercard

Apple Podcast: https://podcasts.apple.com/gb/podcast/the-priceless-playbook-how-mastercard-is-using-ai/id1617896513?i=1000708305865

Spotify Podcast: https://open.spotify.com/episode/3HYL0eIxAFVMzvpCH8JVVV

#mastercardmarketing #mastercard #brandexperience #aiinmarketing
#creatoreconomy @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, Mastercard, AI in marketing, Priceless campaign, brand experience, Rustom Dastoor,