Mattel's Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys | Podcast
Speed of Culture Podcast VideosAugust 28, 202400:27:46

Mattel's Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys | Podcast

In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play.

Timestamps:
[00:44] Enduring Brand Power
[02:30] Milestones
[04:09] Technology and Play
[05:39] The Rise of the Adult Collectors
[08:32] Leveraging Consumer Insights and Direct-to-Consumer Channels
[21:25] AI Driving Innovation

Listen to Steve Totzke on the Speed of Culture podcast and gain insights into the strategies behind Mattel's enduring success and brand relevance.

For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast//steve-totzke-chief-commercial-officer-mattel
Apple Podcast: https://podcasts.apple.com/us/podcast/the-power-of-play-mattels-president-and/id1617896513?i=1000666767632
Spotify Podcast: https://open.spotify.com/episode/479RV98xuUVXXLtkLi7L3X?si=dGB7JOY_SG21SHsL1rB8_A
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Hot Wheels, Fisher-Price, Toy Industry, Barbie, Steve Totzke, Adult Collectors, Mattel,