Speed of Culture Snippet: Captivating Gen Z: Amex’s Next Gen Strategy with Mary Ellen Jelenek
Speed of Culture Podcast VideosJuly 11, 202400:00:36

Speed of Culture Snippet: Captivating Gen Z: Amex’s Next Gen Strategy with Mary Ellen Jelenek

How can brands captivate younger audiences? Discover the secrets with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. Learn how Amex harnesses the power of strategic partnerships, like their thrilling collaboration with Formula One, to connect with Millennials and Gen Z.
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