LG Ad Solutions on Why The Shift to CTV is Real with Tony Marlow, CMO | Podcast
Speed of Culture Podcast VideosFebruary 16, 202300:28:30

LG Ad Solutions on Why The Shift to CTV is Real with Tony Marlow, CMO | Podcast

Tony Marlow, Chief Marketing Officer at LG Ad Solutions, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss the "Big Shift" in television from traditional to connected TV and from subscription to ad-supportive models.

Timestamps:
[03:03] The Art and Science of Advertising
[05:58] The Big Shift
[09:50] Direct to Glass
[18:41] The CTV Experience

🎧 Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/why-the-shift-to-ctv-is-real-with-tony-marlow-cmo-lg-ad-solutions

Apple Podcast:
https://podcasts.apple.com/us/podcast/why-the-shift-to-ctv-is-real-with-tony-marlow/id1617896513?i=1000599516835

Spotify Podcast:
https://open.spotify.com/episode/0EdfZ9TcdaJ55ue1y6fiif?si=Y6y6jutuSy-R2Vm1JH9VeQ

#podcast #lg #ctv
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Connected TV, LG Ad Solutions, Tony Marlow, CTV ads,