Unveiling Moderna: A Journey of Science, Humanity, and Innovation from Kate Cronin | Podcast
Speed of Culture Podcast VideosSeptember 11, 202300:29:07

Unveiling Moderna: A Journey of Science, Humanity, and Innovation from Kate Cronin | Podcast

Kate Cronin, Chief Brand Officer at Moderna, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kate sheds light on her career journey, the unique circumstances of building a brand story for a company already in the public eye, and the challenges of communicating complex scientific concepts to consumers.

Timestamps:
[01:24] A Leap from Science to PR
[09:12] Crafting the Brand Story of a Known Brand
[12:28] Building Out Brand Equity Pillars
[14:38] Communicating the Brand Story
[21:41] The Target Audience of the mRNAge
[27:00] Give Your All and Be Uncomfortable

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For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/unveiling-moderna-journey-science-humanity-innovation-chief-brand-officer-kate-cronin

Apple Podcast:
https://podcasts.apple.com/us/podcast/unveiling-moderna-a-journey-of-science/id1617896513?i=1000626063932

Spotify Podcast:
https://open.spotify.com/episode/5ysVMy72O2VEIL3RUIsA2r?si=XwqF3dvqQR6ysKBLWqdBww

#podcast #Moderna #science
matt britton, market research, consumer insights, suzy, Speed of Culture, Podcast, Market research platform, Moderna, Media Landscape, mRNA Platform Technology, Kate Cronin, Porter Novelli, Chief Brand Officer, Healthcare Communications,