McDonald's USA and The Intimacy of Data with CMO, Tariq Hassan | Podcast
Speed of Culture Podcast VideosMay 23, 202300:37:29

McDonald's USA and The Intimacy of Data with CMO, Tariq Hassan | Podcast

Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. He emphasizes the importance of using data, loyalty programs, and unique strategies to create long-term value in customer relationships and connect with fans authentically while adapting to the speed of culture.

Timestamps:
[05:16] Data is a Form of Currency
[09:52] Adapting to the Changing Needs of Consumers
[12:36] The Four Pillars of McDonald's Customer Connection Plan
[24:22] McDonald's Approach to Healthy Diets and Nutrition

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/the-intimacy-of-data-tariq-hassan-chief-marketing-customer-experience-officer-mcdonalds-usa

Apple Podcast:
https://podcasts.apple.com/us/podcast/the-intimacy-of-data-with-tariq-hassan/id1617896513?i=1000612318041

Spotify Podcast:
https://open.spotify.com/episode/1OGtmTuspPEoSZegLjDb9r?si=91abe12ef29248a2

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