T-Mobile's Future of 5G with Mike Katz, President of Marketing, Innovation & Experience | Podcast
Speed of Culture Podcast VideosFebruary 07, 202300:29:41

T-Mobile's Future of 5G with Mike Katz, President of Marketing, Innovation & Experience | Podcast

Mike Katz, President of Marketing, Innovation & Experience at T-Mobile, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss T-Mobile's latest marketing achievements and goals for 2023, including its 5G technology, a partnership with Formula 1 racing and other major sports franchises, localized marketing initiatives, deeper B2B focus, and the latest Un-carrier moves—all designed to create memorable experiences and put customers first.

Timestamps:
[01:16] Customer-Centric Culture at T-Mobile
[07:09] Challenging the Industry
[09:00] Storytelling and Content in an Over-Advertised World
[12:12] T-Mobile Growth Factors
[16:05] Technology Partnerships
[19:53] Un-carrier move - Free Wi-Fi on Planes
[21:58] T-Mobile and 5G Networks

Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/the-future-5g-mike-katz-president-marketing-innovation-experience-tmobile

Apple Podcast:
https://podcasts.apple.com/us/podcast/the-future-of-5g-with-mike-katz/id1617896513?i=1000598470663

Spotify Podcast:
https://open.spotify.com/episode/4oUrUIdSgtGeqhTQUzaCfl?si=IodxMgDdS2mpaqNUHDpEHg

#podcast #tmobile #5g
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Formula 1 wireless provider, 5G, MLB, T-Mobile, T-Mobile brand strategy,