University of Michigan At the Forefront of Culture with Dr. Marcus Collins | Podcast
Speed of Culture Podcast VideosJuly 11, 202300:48:22

University of Michigan At the Forefront of Culture with Dr. Marcus Collins | Podcast

Dr. Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast brought to you in collaboration with Adweek. Join Matt and Marcus in a fascinating discussion about the role of culture in our everyday lives and its impact on consumer behavior and brands.

Timestamps:
[09:55] What is the Biggest Driver of Culture?
[16:42] How Brands Use Culture as a Differentiator
[22:05] Use Psychographics to Define Your Ideal Customer Profile
[31:02] How Brands Evolve Their Identity to Stay Relevant
[34:02] The Role of AI in Evolving Culture and Human Behavior
[45:58] Key Takeaways from Marcus’s Book ‘For the Culture’

Don't miss this insightful discussion on the impact of technology and human nature. Tune in and be inspired! 📲

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/forefront-of-culture-marcus-collins-clinical-assistant-professor-marketing-university-michigan

Apple Podcast:
https://podcasts.apple.com/us/podcast/at-the-forefront-of-culture-with-dr-marcus/id1617896513?i=1000618466358

Spotify Podcast:
https://open.spotify.com/episode/16o5guUbFxeQvJtUCqO5LF?si=oIe7QiYqTg-NZ8KL2SM2xQ

#podcast #michigan #umich
matt britton, market research, consumer insights, suzy, Speed of Culture, Podcast, Marketing, Dr. Marcus Collins, Market research platform, Social listening, Cultural appropriation, For the Culture, Human behavior, UMich, University of Michigan,