Aflac's Advertising Playbook for Insurance Brands with Garth Knutson, CMO | Podcast
Speed of Culture Podcast VideosJanuary 10, 202300:32:01

Aflac's Advertising Playbook for Insurance Brands with Garth Knutson, CMO | Podcast

Garth Knutson, Chief Marketing Officer at Aflac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the role of advertising for a health insurance company and how to lead a winning marketing strategy to succeed in the industry.

Timestamps:
[14:05] Advertising in the Insurance Industry
[18:44] Adapting to the New World of Advertising
[22:23] Football Plus Insurance

Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/advertising-playbook-for-insurance-brands-garth-knutson-cmo-aflac

Apple Podcast:
https://podcasts.apple.com/us/podcast/the-advertising-playbook-for-insurance-brands-with/id1617896513?i=1000593434820

Spotify Podcast:
https://open.spotify.com/episode/3piXULO9aoqedT3wpT5XrM?si=aSXgwpg6QIWO90Ubk4ryWw

#podcast #health #advertising
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Healthcare industry, Market research platform, Garth Knutson, Metaverse, Inflation, GenZ, Aflac, Health insurance,