Tropicana's Fresh Take on Squeezing Innovation from CEO, Monica McGurk | Podcast
Speed of Culture Podcast VideosApril 19, 202400:41:14

Tropicana's Fresh Take on Squeezing Innovation from CEO, Monica McGurk | Podcast

In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused.

Timestamps:
[00:00] Embracing Innovation within Legacy Brands
[10:01] The Power of Personal Passions
[20:01] Strategic Moves for Cultural Relevance
[30:01] Sustainability and Consumer Trust
[40:01] Leadership and Team Dynamics

Listen now!
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/tropicana-ceo-monica-mcgurk
Apple Podcast: https://podcasts.apple.com/us/podcast/squeezing-innovation-ceo-monica-mcgurks-fresh-take/id1617896513?i=1000652599120
Spotify Podcast: https://open.spotify.com/episode/7zhdLovwcVg8aypiiufWCX?si=sygNlT2rQdWDLSVaenXX_Q
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matt britton, market research, consumer insights, suzy, Speed of Culture, Podcast, Innovation, Market research platform, Monica McGurk, Tropicana, Eco-friendly packaging, Health trends, Beverage industry,