GoGo squeeZ on Scaling a CPG Brand in 2022 & Beyond with Mark Edmonson, CMO at Materne | Podcast
Speed of Culture Podcast VideosNovember 23, 202200:31:59

GoGo squeeZ on Scaling a CPG Brand in 2022 & Beyond with Mark Edmonson, CMO at Materne | Podcast

Michelle Crossan-Matos, Chief Marketing Officer at Samsung Electronics America, joins Suzy Founder and CEO, Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss Samsung's consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3, and AI.

Timestamps:
[03:15] Marketing Leadership
[09:57] Samsung's Marketing Strategy
[15:35] Reaching Gen Z Audiences
[17:27] Web3 and the metaverse

Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/scaling-cpg-brand-2022-beyond-mark-edmonson-cmo-materne-north-america-gogo-squeez

Apple Podcast:
https://podcasts.apple.com/us/podcast/scaling-a-cpg-brand-in-2022-beyond-with-mark/id1617896513?i=1000587099890

Spotify Podcast:
https://open.spotify.com/episode/2y8q9h08oafg20BtfyPyER?si=vtTbbFccSfqeC7txNHq1zg

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