Roku's New Full Funnel Approach with VP of Marketing and Partner Solutions, Dan Robbins | Podcast
Speed of Culture Podcast VideosFebruary 14, 202300:26:57

Roku's New Full Funnel Approach with VP of Marketing and Partner Solutions, Dan Robbins | Podcast

Dan Robbins, VP of Marketing and Partner Solutions at Roku, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the rise of TV streaming services, the role of advertising in streaming, and how Roku’s company culture has helped it reach a user base of over 70 million households.

Timestamps:
[02:03] From Traditional to Streaming TV
[03:09] Better TV for Everyone
[08:14] Going Beyond the 30-Second Spot
[18:23] Sports is Big Business on Roku
[22:00] Roku Discovery on the Cutting Edge of New Services

Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/vertical-integration-roku-new-full-funnel-approach-vp-marketing-partner-solutions-dan-robbins

Apple Podcast:
https://podcasts.apple.com/us/podcast/vertical-integration-rokus-new-full-funnel-approach/id1617896513?i=1000599559921

Spotify Podcast:
https://open.spotify.com/episode/1DxtDfwGukSTayW9cSDrKf?si=KhkUNp02QNWdsiDGSFFfbg

#podcast #roku #streaming
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Streaming, Market research platform, Streaming services, Dan Robbins, TV streaming, Roku, Walmart,