How Budweiser is Preparing for Their Largest Global Campaign with Todd Allen | Podcast
Speed of Culture Podcast VideosNovember 23, 202200:28:58

How Budweiser is Preparing for Their Largest Global Campaign with Todd Allen | Podcast

Todd Allen, Vice President of Global Marketing at Budweiser, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss how to lead brand marketing initiatives on a global scale and Budweiser’s largest campaign yet as a global partner of the FIFA World Cup for over 30 years.

Timestamps:
[01:59] The Portrait of a Successful Marketer
[03:36] How has the Role of Managing and Building a Brand Changed Over Time
[08:26] An Effective Marketing Strategy
[12:41] Global Marketing
[16:53] The Rise of the Creator Economy

Follow and listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast//preparing-for-world-cup-campaign-todd-allen-budweiser

Apple Podcast:
https://podcasts.apple.com/us/podcast/the-world-is-yours-to-take-how-budweiser-is-preparing/id1617896513?i=1000586274321

Spotify Podcast:
https://open.spotify.com/episode/6nLTQWlfaeNmTfBivKPgCX?si=kr8Od1klStC0XM3cvkbmbg

#podcast #budweiser #fifa
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Creator Economy, Market research platform, FIFA World Cup, Budweiser, Todd Allen, Beer industry,