FIFA on How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO | Podcast
Speed of Culture Podcast VideosJuly 25, 202300:27:46

FIFA on How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO | Podcast

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, and the importance of growth and consumer-centricity in marketing.

Timestamps:
[04:42] Sports Marketing and Consumer Experience
[10:55] Unveiling the Real Food Journey
[12:14] Evolving Brand Storytelling
[17:31] Fueling Excitement in the World Cup

Tune in and follow the Speed of Culture today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/playing-the-field-with-fifa-how-frito-lay-approaches-modern-marketing-with-brett-obrien-cmo-frito-lay-north-america

Apple Podcast:
https://podcasts.apple.com/us/podcast/playing-the-field-with-fifa-how-frito-lay/id1617896513?i=1000621745793

Spotify Podcast:
https://open.spotify.com/episode/0IhUbDWpY1JF4qUDmNTji8?si=_7nisSIHTJaA0VdQzKL_qA

#podcast #FritoLay #PepsiCo #fifa
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Frito-Lay, Transparency in food industry, PepsiCo marketing opportunities, Changing media consumption habits, Brand connections with consumers, Brett O'Brien,