Nissan's Journey Through Changing Consumer Demands, Allyson Witherspoon | Podcast
Speed of Culture Podcast VideosMarch 01, 202400:30:09

Nissan's Journey Through Changing Consumer Demands, Allyson Witherspoon | Podcast

In today's episode of The Speed of Culture, Matt Britton sits down with Allyson Witherspoon, Corporate VP and Global CMO for Nissan. Together, they explore evolving consumer expectations in the automotive industry and what it means for marketers.

Timestamps:
[04:12] Meeting Customer Expectations with Software-Defined Vehicles
[06:39] A Consumer-Centric Approach to Software Design
[10:45] Brands Need to Focus on Personalization
[13:19] How To Manage Data Across Dealerships
[17:27] Keep On Top of Consumer Trends

Listen to Allyson Witherspoon on the Speed of Culture and discover more about marketing vehicles amidst changing customer expectations.
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/nissans-journey-through-changing-consumer-demands-vp-cmo-allyson-witherspoon
Apple Podcast: https://podcasts.apple.com/us/podcast/the-road-ahead-nissans-journey-through-changing/id1617896513?i=1000645983758
Spotify Podcast: https://open.spotify.com/episode/1neuTXTj3VvVF0Pqk9MBF1?si=0EKGoxU3TeuEL22kRHPy6w
#podcast #nissan #car
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Allyson Witherspoon, Software-defined vehicles, Automotive marketing, Nissan, Customer-centricity,