MNTN's programmatic overlay has made TV advertising accessible for brands of all sizes, with good targeting capabilities and integration into other tools, and there is still room for innovation in TV software and growth through partnerships with companies like Microsoft.
Timestamps:
[00:20] MNTN Performance Marketing
[06:28] Source of Leads
[15:30] Commoditization of the Physical TV
[18:28] Performance Marketing Strategies
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For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/disrupting-tv-advertising-with-mark-douglas-mntn
Apple Podcast: https://podcasts.apple.com/us/podcast/navigating-the-new-era-of-tv-advertising-with/id1617896513?i=1000579175484
Spotify Podcast: https://open.spotify.com/episode/2FeODc5DQnVAGY3lbPudGN?si=ytcrDrdkQoOXWwZu09E-Ww
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