Rakuten Goes From Meaningful Storytelling to Measurable Success with Dana Marineau, CMO | Podcast
Speed of Culture Podcast VideosAugust 15, 202300:41:54

Rakuten Goes From Meaningful Storytelling to Measurable Success with Dana Marineau, CMO | Podcast

Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. She shares her perspective on the evolution of digital marketing in the gaming industry, her team’s role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market.

Timestamps:
[03:38] Transforming Marketing in the Gaming Industry
[06:38] Brand Marketing Versus Performance Marketing
[12:00] Redesigning the Rakuten Identity
[16:39] The Super Bowl Effect
[23:01] Driving Business Metrics in the Digital World

Listen now to see how they’re revolutionizing the future! 💻

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/from-meaningful-storytelling-to-measurable-success-with-dana-marineau-cmo-rakuten

Apple Podcast:
https://podcasts.apple.com/us/podcast/from-meaningful-storytelling-to-measurable-success/id1617896513?i=1000622254036

Spotify Podcast:
https://open.spotify.com/episode/1W0AoRqqLrYrhLOkuNdhY7?si=gxsrW3jUTZeEosiMQT9CsQ

#podcast #Rakuten #brand #superbowl
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Brand transformation, Dana Marineau, Gaming industry, Esports, Rakuten, Super Bowl campaign,