AT Warner Bros Discovery How Sports Fans Keep Linear TV Alive with Jon Steinlauf | Podcast
Speed of Culture Podcast VideosFebruary 23, 202400:37:43

AT Warner Bros Discovery How Sports Fans Keep Linear TV Alive with Jon Steinlauf | Podcast

Join us on The Speed of Culture as we sit down with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery. Tune in to learn about the changing state of the TV advertising industry.

Timestamps:
[05:57] Targeted Advertising
[21:35] An Additive Approach to Advertising
[28:34] The Future of TV
[31:48] Advertisers Need to Listen

Listen to Jon Steinlauf on the Speed of Culture and find out more about the changes affecting the TV advertising industry.
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/how-sports-fans-keeping-linear-tv-alive-jon-steinlauf-warner-bros-discovery
Apple Podcast: https://podcasts.apple.com/us/podcast/how-sports-fans-are-keeping-linear-tv-alive-with-jon/id1617896513?i=1000644343255
Spotify Podcast: https://open.spotify.com/episode/5Nv4INUTCVf61jq6B5VKP0?si=kD2Z5Kn3S_GGVb803P5-lw
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matt britton, market research, consumer insights, suzy, Speed of Culture, Podcast, TV, Market research platform, Streaming services, Jon Steinlauf, Data-driven linear, Warner Bros. Discovery,