How Cadillac Stays Iconic and Wins at Brand Marketing with Melissa Grady Dias, CMO | Podcast
Speed of Culture Podcast VideosDecember 12, 202200:28:54

How Cadillac Stays Iconic and Wins at Brand Marketing with Melissa Grady Dias, CMO | Podcast

Melissa Grady Dias, Chief Marketing Officer at Cadillac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Cadillac appeals to new generations yet remains iconic through brand marketing strategies.

Timestamps:
[03:32] Balancing Data With Creativity
[05:02] Different Messages at Different Times to Different People
[07:30] Iconic Then, Iconic Now
[12:07] GTM Strategy and EV Future

Learn More

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/marketing-iconic-auto-brand-how-cadillac-appeals-to-new-generations-melissa-grady-dias

Apple Podcast:
https://podcasts.apple.com/us/podcast/once-iconic-always-iconic-how-cadillac-wins-at-brand/id1617896513?i=1000587906527

Spotify Podcast:
https://open.spotify.com/episode/2cRi8S9ldsYnjuHQPXMBTq?si=RuSe4VInRSm_tQADcpQ7jw

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matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Melissa Grady Dias, EV, Cadillac, GenZ, Iconic Brands,