Smile Direct Club is shifting its focus towards unaided awareness and adapting its media mix strategy, targeting high-income parents of teens with a challenger campaign and investing in TikTok for digital spending, while managing the innovation pipeline and optimizing customer experience.
Timestamps:
[04:06] - Consumerization of Healthcare
[05:35] - Growing the Brand
[18:56] - Enhancing the Customer Experience
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/how-brands-can-take-advantage-of-the-consumerization-of-healthcare-john-sheldon Apple Podcast: https://podcasts.apple.com/us/podcast/growth-by-enhancing-customer-experience-with-john/id1617896513?i=1000574776155 Spotify Podcast: https://open.spotify.com/episode/4j6rHMEGsWlAnkQDboD3i2?si=gS0bXz3hT-KMBp3il0aCiQ #podcast #smiledirectclub