TD Bank's Finance Marketing Strategies to Bank On with Tyrrell Schmidt, CMO | Podcast
Speed of Culture Podcast VideosMarch 22, 202300:22:57

TD Bank's Finance Marketing Strategies to Bank On with Tyrrell Schmidt, CMO | Podcast

Tyrrell Schmidt, CMO at TD Bank, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how TD Bank keeps its promise to be America's Most Convenient Bank across generations, the brand's omnichannel experience for millennials, and the importance of leveraging customer insights.

Timestamps:
[03:09] The Financial Service Space
[05:39] Understanding the Consumer's Changing Needs
[07:25] Evolving to Meet Millennial Needs
[10:00] Go-to-Market Strategy
[13:09] Differentiating Through Brand Story
[15:15] Career Success as a CMO

🎧Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/finance-marketing-strategies-to-bank-on-with-tyrrell-schmidt-cmo-td-bank

Apple Podcast:
https://podcasts.apple.com/us/podcast/finance-marketing-strategies-to-bank-on-with-tyrrell/id1617896513?i=1000604087787

Spotify Podcast:
https://open.spotify.com/episode/0aHUAGxWrvE4k7nOMCWYww?si=Um9mn6dYSs6uaJ_DbIg2Ow

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matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Tyrrell Schmidt, Millennial financial needs, TD Bank, Financial Freedom, Fintech, Financial services industry,