Pernod Ricard on Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, CMO | Podcast
Speed of Culture Podcast VideosSeptember 19, 202300:43:10

Pernod Ricard on Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, CMO | Podcast

Pamela Forbus, SVP, and Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how they’re adapting to the alcohol-conscientious Gen Z.

Timestamps:
[07:31] Navigating PepsiCo Through Digital Evolution and Market Shifts
[12:54] Reimagining Marketing During Crisis
[16:48] Integrative Strategy and Data-Driven Decisions
[19:59] Crafting Convenience
[25:48] Adapting to Gen Z

Tune in and follow today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/consumer-centricity-fuel-growth-pamela-forbus-svp-cmo-pernod-ricard-na

Apple Podcast:
https://podcasts.apple.com/us/podcast/consumer-centricity-to-fuel-growth-with-pamela-forbus/id1617896513?i=1000626795085

Spotify Podcast:
https://open.spotify.com/episode/6dWlhR7rELEHXaBw1RwExr?si=VEMWwbswQG-7-JXcNnkrzg

#podcast #Consumer #mentor
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, AI impact on liquor industry, Pamela Forbus, Data-driven marketing, Gen Z consumer preferences, Cross-functional team integration, Pernod Ricard,