Uber's Evolution into the Advertising Space with Mark Grether | Podcast
Speed of Culture Podcast VideosJuly 11, 202300:26:28

Uber's Evolution into the Advertising Space with Mark Grether | Podcast

Mark Grether, Vice President, General Manager of Uber’s advertising business, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek.Uber is expanding its advertising business by leveraging its consumer engagement and data to offer measurable and performance-focused opportunities for businesses, including targeting mid and upper-funnel customers through Mobility advertising, in-car video ads, personalized content in self-driving cars, and potentially launching its own radio station or TV channel.

Timestamps:
[02:36] Revolutionizing Advertising Through Audience-Centric Approach and Data-Driven Innovation
[06:11] Nurturing and Growing Talent
[09:45] Unlocking Advertising Opportunities

Listen today!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast/catching-a-ride-with-uber-brands-evolution-into-advertising-space-mark-grether-vp-general-manager-uber-advertising

Apple Podcast:
https://podcasts.apple.com/us/podcast/catching-a-ride-with-uber-the-brands/id1617896513?i=1000619244224

Spotify Podcast:
https://open.spotify.com/episode/1JjByiiCLMdEPb7MRpGn8w?si=JbrV5n9jTr6x9774Y6V49g

#podcast #uber #UberAdvertising
matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Uber, Retail media network, Brand evolution, Mark Grether, Business transformation, Uber advertising strategies,