Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear | Suzy
Speed of Culture Podcast VideosNovember 04, 202500:33:17

Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear | Suzy

In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.

[Timestamp: 03:04] – Scaling Regenerative Fashion with Under Armour
[Timestamp: 10:22] – Wellness and the New Consumer Mindset
[Timestamp: 16:46] – Moving Beyond Transactional Fashion
[Timestamp: 20:46] – Purpose-Driven Brand Innovation
[Timestamp: 25:00] – Authentic Influence and Brand Transformation
[Timestamp: 27:41] – Leadership for the Next Generation

Listen to Eric Liedtke on The Speed of Culture to discover how regenerative fashion, purpose-driven leadership, and eco-conscious design are reshaping the future of sustainable sportswear and inspiring a new generation of creators to build with intention, innovation, and care for the planet.

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#SpeedofCulture #UnderArmour #UNLESSCollective #RegenerativeFashion #EcoInnovation @AdweekMag
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