Social shopping spree: The future of e-commerce with Shopify’s Jessica Williams | Podcast
Speed of Culture Podcast VideosJune 24, 202500:30:20

Social shopping spree: The future of e-commerce with Shopify’s Jessica Williams | Podcast

In this episode of The Speed of Culture, Matt Britton chats with Jessica Williams, Head of Brand Marketing & Partnerships at Shopify. They explore how AI is shaping entrepreneurship, the rise of the creator economy, and why building authentic relationships is key to modern commerce.

[00:03:46] Shopify as Chief of Staff
[00:05:13] AI as a Baseline, Not a Bonus
[00:12:37] Creator Partnerships That Convert
[00:15:49] Authenticity Builds Brands, Not Just Products
[00:22:15] TikTok Shop & the New Commerce Landscape
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For more insights, visit our blog: https://www.suzy.com/blog/jessica-williams-head-brand-marketing-partnerships-shopify

Apple Podcast: https://podcasts.apple.com/gb/podcast/social-shopping-spree-the-future-of-e-commerce/id1617896513?i=1000714336260

Spotify Podcast: https://open.spotify.com/episode/5ERCskUpvdbKs6gc2wOpcY

#SpeedofCulture #Shopify #CreatorEconomy #FutureOfCommerce @AdweekMag
matt britton, market research, consumer insights, suzy, Creator Economy, Market research platform, Shopify, TikTok Shop, Jessica Williams, AI tools for ecommerce,