Snack attack: How Kellanova’s CMO Julie Bowerman is future-proofing Pop-Tarts and Pringles | Podcast
Speed of Culture Podcast VideosMay 27, 202500:33:46

Snack attack: How Kellanova’s CMO Julie Bowerman is future-proofing Pop-Tarts and Pringles | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Julie Bowerman, Chief Marketing Officer at Kellanova North America, about full-funnel marketing, retail media evolution, and how iconic brands like Cheez-It and Pringles stay relevant through culture, data, and personalization.

[Timestamp: 02:56] The Rise of Full-Funnel Omnichannel Strategy
[Timestamp: 04:28] Power of First-Party Data: 45 Million Records and Counting
[Timestamp: 12:22] Culture Isn’t a Buzzword—It’s an Operating System
[Timestamp: 16:31] The Role of Sports in Brand Building
[Timestamp: 22:44] Health Trends and the Future of Snacking

For more insights, visit our blog: https://www.suzy.com/blog/julie-bowerman-cmo-kellanova

Apple Podcast: https://podcasts.apple.com/gb/podcast/snack-attack-how-kellanovas-cmo-julie-bowerman-is-future/id1617896513?i=1000710083818

Spotify Podcast: https://open.spotify.com/episode/5fMwkr7M1yUiWyx7J5RxP7

#SpeedofCulture #Kellanova #CPGMarketing #BrandRelevance @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, snack brand strategy, Julie Bowerman, CPG marketing, Kellanova, first-party data in marketing,