Smart Bricks: How the LEGO Group is revolutionizing the iconic toy with screen-free interactive play
Speed of Culture Podcast VideosJanuary 21, 202600:00:29

Smart Bricks: How the LEGO Group is revolutionizing the iconic toy with screen-free interactive play

In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.

[Timestamp: 01:33] – LEGO SmartPlay CES 2026 Adds a New Dimension to System in Play
[Timestamp: 02:01] – How LEGO SMART Brick Technology Works
[Timestamp: 03:58] – A Layer, Not a Pivot, in LEGO System in Play Innovation
[Timestamp: 05:32] – LEGO R&D Product Development Built Over Years
[Timestamp: 07:39] – Creativity and AI Leadership With Humans at the Center
[Timestamp: 15:23] – Leadership Traits That Drive LEGO Innovation

Listen to this Tom Donaldson interview on The Speed of Culture podcast to understand how LEGO Smart Play advances the LEGO System in Play, enables interactive LEGO play without screens, and reflects the LEGO Group’s long-term approach to creativity and AI leadership.

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