How ADT Leverages Data and Creativity from EVP and CMO DeLu Jackson | Podcast
Speed of Culture Podcast VideosJuly 25, 202400:27:03

How ADT Leverages Data and Creativity from EVP and CMO DeLu Jackson | Podcast

In this episode of The Speed of Culture, Matt Britton interviews DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT. DeLu discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs.

Timestamps:
[00:45] The Evolution of Marketing
[06:40] Customer-Centric Approach
[07:47] The Power of Purpose and Mission
[12:57] ADT’s Omni-Channel Approach
[16:25] Leveraging First-Party Data

Listen to DeLu Jackson on The Speed of Culture podcast and gain insights into how ADT leverages technology, data, and creativity to meet changing consumer needs and drive growth.

For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/delu-jackson-executive-vice-president-chief-marketing-officer-adt
Apple Podcast: https://podcasts.apple.com/us/podcast/securing-the-future-delu-jackson-on-leveraging-data/id1617896513?i=1000663076257
Spotify Podcast: https://open.spotify.com/episode/1NrlDtDxRBRKbTZIkQ8QfB?si=5O6kEpbfRImQNCi6kHFBTA
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matt britton, market research, consumer insights, suzy, Podcast, Speed of Culture, Market research platform, Innovation, ADT, Security solutions, DeLu Jackson, Technological advancements, Customer-centric,