Behind Verizon’s Total Wireless with CMO Cheryl Gresham and CRO David Kim | Podcast
Speed of Culture Podcast VideosJuly 11, 202400:35:24

Behind Verizon’s Total Wireless with CMO Cheryl Gresham and CRO David Kim | Podcast

In this episode of The Speed of Culture, Matt Britton interviews Cheryl Gresham, CMO, and David Kim, CRO at Verizon Value. They explore the innovative strategies behind Verizon Value's rebranding to Total Wireless, the company’s commitment to providing affordable, high-quality wireless services, and its plans to maintain a competitive edge.

Timestamps:
[05:26] Broadening Horizons with Verizon Value
[09:03] Unveiling Total Wireless
[11:09] Listening to Consumers
[17:34] Deepening Community Engagement
[26:02] Simplifying Consumer Experiences

Listen to Cheryl Gresham and David Kim on The Speed of Culture podcast and gain insights into strategic rebranding, consumer engagement, and driving innovation in the wireless industry.
For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/cmo-cheryl-gresham-cro-david-kim-verizon-value
Apple Podcast: https://podcasts.apple.com/us/podcast/redefining-value-the-strategic-vision-behind-verizons/id1617896513?i=1000661889957
Spotify Podcast: https://open.spotify.com/episode/2mGXl5t0WWfVqo3oDsN8F6?si=SAYLNHYWRraySxh-z8b8IA
#podcast #verizonwireless
matt britton, market research, consumer insights, suzy, Speed of Culture, Podcast, Market research platform, 5G, Verizon Value, Cheryl Gresham, David Kim, Wireless industry,