Pull the levers: How Ryu Yokoi Is powering Unilever's data-driven, social-first future | Short
Speed of Culture Podcast VideosJune 03, 202500:00:37

Pull the levers: How Ryu Yokoi Is powering Unilever's data-driven, social-first future | Short

Unilever’s Chief Media and Marketing Capability Officer, Ryu Yokoi breaks down how Dove and Hellmann’s are leveraging cultural moments like the FIFA World Cup to build deeper, more meaningful connections with consumers. Because when you show up with purpose in the moments people care about most, that impact sticks. 🎧 Catch the full conversation:

For more insights, visit our blog: https://www.suzy.com/blog/ryu-yokoi-chief-media-marketing-capability-officer-unilever

Apple Podcast: https://podcasts.apple.com/gb/podcast/pull-the-levers-how-ryu-yokoi-is-powering-unilevers/id1617896513?i=1000710301713

Spotify Podcast: https://open.spotify.com/episode/4elaE5dxsiDKGRLcF1AtBK

#SpeedofCulture #Unilever #BrandStrategy #FIFAWorldCup #MarketingLeadership @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, Unilever, AI in marketing, retail media Unilever, CPG brand innovation, Ryu Yokoi,