Pull the levers: How Ryu Yokoi Is powering Unilever's data-driven, social-first future | Podcast
Speed of Culture Podcast VideosJune 03, 202500:33:41

Pull the levers: How Ryu Yokoi Is powering Unilever's data-driven, social-first future | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.

[Timestamp: 03:00] Driving Digital Commerce Through Media Convergence
[Timestamp: 06:35] Future-Proofing Marketing Talent with Speed and Curiosity
[Timestamp: 10:15] First-Party Data Without DTC? Yes, It’s Possible.
[Timestamp: 13:00] Retail Media Isn’t the Future—It’s Now
[Timestamp: 18:00] Creators Are the New Shelf Space

For more insights, visit our blog: https://www.suzy.com/blog/ryu-yokoi-chief-media-marketing-capability-officer-unilever

Apple Podcast: https://podcasts.apple.com/gb/podcast/pull-the-levers-how-ryu-yokoi-is-powering-unilevers/id1617896513?i=1000710301713

Spotify Podcast: https://open.spotify.com/episode/4elaE5dxsiDKGRLcF1AtBK

#SpeedofCulture #Unilever #RetailMedia #CPGMarketing @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, Unilever, AI in marketing, CPG brand innovation, Ryu Yokoi, retail media Unilever,