Pay to play: Roblox’s Christina Wootton on why brands spend to reach 85M users | Podcast
Speed of Culture Podcast VideosApril 15, 202500:29:23

Pay to play: Roblox’s Christina Wootton on why brands spend to reach 85M users | Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Christina Wootton, Chief Partnerships Officer at Roblox, about the evolution of virtual communities, the future of digital branding, and how Roblox is helping brands unlock new revenue streams through immersive experiences.

Timestamps:
[03:16] Democratizing Creation with AI
[06:36] The Creator Economy Drives Brand Growth
[09:40] Expanding Audience and Use-Cases
[13:16] Brands Transition from Marketing to Digital Commerce
[19:46] Digital and Physical Worlds Merge

Tune in today!

For more insights, visit our blog:
https://www.suzy.com/blog/christina-wootton-chief-partnerships-officer-roblox

Apple Podcast:
https://podcasts.apple.com/us/podcast/pay-to-play-christina-wootton-on-why-brands-shell-out/id1617896513?i=1000703579265

Spotify Podcast:
https://open.spotify.com/episode/2B4qZB1xW7h8yy1iBUhaUA?si=K4_Ii2xQSAmd7qyZ_j9rWQ

@AdweekMag #SpeedofCulture #Roblox #DigitalCommerce
matt britton, market research, consumer insights, suzy, Market research platform, Roblox, immersive content, metaverse marketing, digital branding, virtual economy, Christina Wootton, Roblox partnerships,