This episode of The Speed of Culture podcast welcomes Gerry Rich, film marketing consultant and author of Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through. Bringing over three decades of experience marketing films across Columbia Pictures, Miramax, MGM, Paramount, Prime Video and Amazon MGM Studios, Gerry explains why creating mass awareness has become harder. He zooms in on what makes a trailer genuinely break through, why engagement matters more than raw views, and Gen Z’s appetite for originality. The conversation also explores the growing importance of talent’s social presence, the risks of volume-driven filmmaking, and how AI can support the work without replacing the authenticity audiences expect.
01:32 Sophisticated Targeting Cannot Replace Mass Reach
04:18 Views Tell You Reach. Engagement Tells You Resonance.
07:16 Gen Z Only Wants the Theatre if the Idea is Fresh
13:20 Volume Diminishes the Rigor That Creates Hits
18:34 Don’t Let Your Audience Feel Your AI Use
Listen to this Gerry Rich interview on The Speed of Culture podcast to understand how fragmented media, Gen Z expectations, social engagement, creative rigor, and AI are rewriting the rules for breaking through in modern marketing.
Apple: https://tinyurl.com/4dn8v2nr
Spotify: https://tinyurl.com/yr22m56e
#SpeedOfCulture #Hollywood #FilmMarketing #MarketingStrategy #GenZ @AdweekMag