Nuts & Bolts: ACE Hardware CMO Kim Lefko Retools a 100-Year-Old Brand | Podcast
Speed of Culture Podcast VideosApril 10, 202500:27:08

Nuts & Bolts: ACE Hardware CMO Kim Lefko Retools a 100-Year-Old Brand | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Kim Lefko, Chief Marketing Officer at ACE Hardware, to explore how the century-old brand is evolving through personalization, tech-powered loyalty, and a neighborhood-first mindset. Discover how ACE is driving growth with a new subscription model, boosting app engagement, and staying true to its brand values in an increasingly noisy marketplace.

Timestamps:
[01:00] Reimagining Convenience in a Post-Amazon World
[03:00] Subscription Retail, But Make It Purposeful
[07:00] Loyalty With Teeth: How ACE’s App Supercharges Engagement
[12:00] Consistency Is Our Superpower
[ 18:30] Elevate: Transforming Store Format to Match Today’s Consumer

Tune in today!

For more insights, visit our blog:
https://www.suzy.com/blog/kim-lefko-cmo-ace-hardware

Apple Podcast:
https://podcasts.apple.com/us/podcast/nuts-bolts-ace-hardware-cmo-kim-lefko-retools-a-100/id1617896513?i=1000702991877s

Spotify Podcast:
https://open.spotify.com/episode/6pwii8af8ec6Nhjn7oGL8H?si=kNk4u25xRoifimFeYLffCg

@AdweekMag #SpeedofCulture #ACEHardware #RetailMarketing #LoyaltyStrategy #CMOlife #BrandInnovation
matt britton, consumer insights, market research, suzy, Market research platform, Kim Lefko, retail loyalty, store innovation, subscription retail, ACE Hardware,