Next-gen gems: David Yurman’s Carolyn Dawkins is capturing luxury shoppers on TikTok | Podcast
Speed of Culture Podcast VideosMay 22, 202500:29:22

Next-gen gems: David Yurman’s Carolyn Dawkins is capturing luxury shoppers on TikTok | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Carolyn Dawkins, Chief Marketing Officer of David Yurman, to explore the evolving luxury market, how younger consumers are reshaping the jewelry category, and why blending deep brand heritage with innovation is critical for ongoing success.

[Timestamp: 02:04] – Gen Z and the Democratization of Luxury
[Timestamp: 03:54] – Heritage Resonates with All Ages
[Timestamp: 05:33] – Tailored Social Content Across Platforms
[Timestamp: 09:24] – First-Party Data Powers Personalization and Innovation
[Timestamp: 11:29] – Blending Left and Right Brain Marketing
[Timestamp: 17:27] – Creators as Cultural Translators, Not Just Amplifiers

For more insights, visit our blog: https://www.suzy.com/blog/carolyn-dawkins-cmo-david-yurman

Apple Podcast: https://podcasts.apple.com/gb/podcast/next-gen-gems-david-yurmans-carolyn-dawkins-is-capturing/id1617896513?i=1000709409360

Spotify Podcast: https://open.spotify.com/episode/07Lq0WZRpKemizFSe7ZyBG

#jewelry #davidyurman #luxury #genz @AdweekMag ​
matt britton, market research, consumer insights, suzy, Market research platform, Luxury Brand Strategy, David Yurman, Carolyn Dawkins, jewelry marketing, TikTok for luxury,