Moderation Movement: Inside Athletic Brewing’s Nonalcoholic Empire with CMO Andrew Katz | Short
Speed of Culture Podcast VideosApril 01, 202500:00:30

Moderation Movement: Inside Athletic Brewing’s Nonalcoholic Empire with CMO Andrew Katz | Short

🦓 "Zebra striping" is a new moderation trend where people switch between alcoholic and nonalcoholic options. In fact, 80% of Athletic Brewing drinkers embrace the tactic to fit their lifestyle.

In this episode of The Speed of Culture, Andrew Katz, CMO of Athletic Brewing, shares how the brand is redefining consumer drinking habits and why the nonalcoholic beer movement is expanding the industry—not competing with it.

For more insights, visit our blog:
https://www.suzy.com/blog/andrew-katz-cmo-athletic-brewing-co

Apple Podcast:
https://podcasts.apple.com/us/podcast/moderation-movement-inside-athletic-brewings-nonalcoholic/id1617896513?i=1000701712145

Spotify Podcast:
https://open.spotify.com/episode/7osmUOH5IpC2UbvXDPAUzb?si=EbUz0BhbSQiwQBPZkVXJCw

@AdweekMag #SpeedOfCulture #AthleticBrewing #FutureOfBeer #ConsumerTrends #MarketingInnovation
matt britton, market research, consumer insights, suzy, Market research platform, YT Short, CPG marketing, influencer partnerships, Andrew Katz, nonalcoholic beer trends, Athletic Brewing, beer industry disruption,