Moderation movement: Inside Athletic Brewing’s Nonalcoholic Empire with CMO Andrew Katz | Podcast
Speed of Culture Podcast VideosApril 01, 202500:31:15

Moderation movement: Inside Athletic Brewing’s Nonalcoholic Empire with CMO Andrew Katz | Podcast

In this episode of The Speed of Culture, Andrew Katz, CMO of Athletic Brewing Company, explores how the brand is redefining the beer industry with nonalcoholic brews. They discuss consumer trends driving the shift away from alcohol, the importance of brand storytelling, and how Athletic Brewing is scaling through strategic marketing and distribution. Tune in to hear how Athletic Brewing is capturing market share and winning over drinkers—one can at a time.

Timestamps:
[02:38] Breaking the Beer Industry Mold
[05:06] The Secret to Athletic Brewing’s Marketing Success
[09:40] Distribution Challenges & Opportunities
[12:54] The Rise of the “New Temperance Movement”
[18:43] Influencer & Cultural Partnerships Are Key

Tune in today!

For more insights, visit our blog:
https://www.suzy.com/blog/andrew-katz-cmo-athletic-brewing-co

Apple Podcast:
https://podcasts.apple.com/us/podcast/moderation-movement-inside-athletic-brewings-nonalcoholic/id1617896513?i=1000701712145

Spotify Podcast:
https://open.spotify.com/episode/7osmUOH5IpC2UbvXDPAUzb?si=EbUz0BhbSQiwQBPZkVXJCw

@AdweekMag #SpeedOfCulture #AthleticBrewing #FutureOfBeer #ConsumerTrends #MarketingInnovation
matt britton, market research, consumer insights, suzy, Market research platform, nonalcoholic beer trends, beer industry disruption, Athletic Brewing, CPG marketing, influencer partnerships, Andrew Katz,