Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp | Podcast
Speed of Culture Podcast VideosJuly 22, 202500:37:50

Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp | Podcast

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.

[04:49] Prime Video Ads Unlock a New Era of Full-Funnel Marketing
[11:15] Live Sports Personalization Is Redefining Mass Media
[15:17] AI Tools Are Making Great Creative More Accessible For Everyone
[18:32] MrBeast Shows the Power, and the Risk, of Creator Commerce
[26:45] Pause-to-Shop Turns Passive Viewers into Active Shoppers

For more insights, visit our blog: https://www.suzy.com/blog/carly-zipp-global-director-brand-marketing-amazon-ads

Apple Podcast: https://podcasts.apple.com/us/podcast/messy-but-worth-it-why-amazons-full-funnel-ad-strategy/id1617896513?i=1000718446785

Spotify Podcast: https://open.spotify.com/episode/4tayUYU80Z3qROyQy3tTE0?si=4296ad6c89264b83

#SpeedofCulture #AmazonAds #RetailMedia #AdInnovation #MarketingStrategy @AdweekMag
matt britton, market research, consumer insights, suzy, Market research platform, creator partnerships, Carly Zipp, Prime Video advertising, Amazon Ads, AI in media buying,