Mattel's Power of Play: Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys | Short
Speed of Culture Podcast VideosOctober 04, 202400:00:47

Mattel's Power of Play: Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys | Short

Discover how Mattel leverages direct-to-consumer channels with American Girl and Mattel Creations to capture valuable consumer data and drive engagement. Learn how these strategies are shaping the future of the toy industry with Chief Commercial Officer, Steve Totzke.

Listen now!

For more insights, visit our blog:
https://suzy.com/the-speed-of-culture-podcast//steve-totzke-chief-commercial-officer-mattel

Apple Podcast:
https://podcasts.apple.com/us/podcast/the-power-of-play-mattels-president-and/id1617896513?i=1000666767632

Spotify Podcast:
https://open.spotify.com/episode/479RV98xuUVXXLtkLi7L3X?si=89XS4NXuQFO_WW969CkOGg

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matt britton, market research, consumer insights, suzy, Market research platform, YT Short, Barbie, Steve Totzke, Toy Industry, Adult Collectors, Mattel, Hot Wheels, Fisher-Price,