Luxe Redux: Jaguar Land Rover’s Charlotte Blank on reimagining iconic automotive brands | Podcast
Speed of Culture Podcast VideosMay 20, 202500:26:43

Luxe Redux: Jaguar Land Rover’s Charlotte Blank on reimagining iconic automotive brands | Podcast

In this episode of The Speed of Culture, Charlotte Blank, US Chief Marketing Officer of Jaguar Land Rover North America, joins Matt Britton to talk about redefining luxury through purpose, emotion, and experiential storytelling.

[01:43] The New Luxury Is Seamless—Not Showy
[05:10] Culture Is the Quiet Engine Behind Range Rover’s Rise
[12:55] Defender’s Purpose-Driven Playbook Hits Different
[16:14] Content That Scales, TV That Converts
[20:31] Lead Like a Scientist—Not Just a Storyteller

For more insights, visit our blog: https://www.suzy.com/blog/charlotte-blank-us-cmo-jaguar-land-rover-north-america

Apple Podcast: https://podcasts.apple.com/gb/podcast/luxe-redux-jaguar-land-rovers-charlotte-blank-on-reimagining/id1617896513?i=1000709119147

Spotify Podcast: https://open.spotify.com/episode/1P0nCbqSw82r8H2tkvYQPm


@AdweekMag #jaguar #landrover #automobile
matt britton, market research, suzy, consumer insights, Market research platform, Automotive marketing, Behavioral Science Marketing, Charlotte Blank, Luxury Brand Strategy, Jaguar Land Rover,